Vendi machine

Our New Vendi Vending Machine

We’re all in love with this new Vendi machine which HR got for us a couple of months ago. The last machine we had was terrible, it wouldn’t accept most of the notes or coins you tried to put into it. It also wasn’t as shiny! The Vendi machine has these little RFID cards which you load money onto, much more convinient than using coins or cash. When you buy something they send you this little SMS and whatsapp message with your purchase details and the remaining card balance. We think it’s pretty cool!

HP-AIO Printers

Printers; Still the World’s Most Disobedient Robots

It’s 2017 and no matter which brand of printer you buy, you will eventually want to take a baseball bat (#OfficeSpace) to it. Probably more than once. I can’t remember the last time I used a printer for an extended period of time and it didn’t crap out on me. I currently have a pretty decent HP AIO (All-in-one) at home and the same model at the office. They’re both wireless enabled as well as connected to iMac’s through USB. I’ve had to reinstall the drivers for both of them a multitude of times. If we can build an airplane...

OPKC +SHRA Playlist

It’s been a while since it’s rained here in Karachi. Here are some of the rainy songs I’ve been listening to over this weekend.

1980 Cessna 152 Information Manual

Here’s a copy of the 1980 Cessna 152 Information Manual. This manual has been provided as a reference and is not intended as a resource for flight training. Click on the manual to download the PDF file. Download Manual

1978 Cessna 172N Pilot’s Operating Handbook

Here’s a copy of the 1968 Cessna 150 owners manual. This manual has been provided as a reference and is not intended as a resource for flight training. Click on the manual to download the PDF file. Download Manual

1968 Cessna 150 Owners Manual

Here’s a copy of the 1968 Cessna 150 owners manual. This manual has been provided as a reference and is not intended as a resource for flight training. Click on the manual to download the PDF file. Download Manual

The Death of Organic Reach and the Rise of the Newsfeed

Facebook is a big place; it has over a billion users worldwide and out of those billion users 20 million are in Pakistan. Over half of Pakistan’s Internet population uses Facebook, logging in multiple times a day from different devices, and if you’re anything like me you just stay logged in all the time.   None of this is news to marketers, we know this is one of the places we need to be and without question. However “What do we do to market our brands effectively?” is something that changes from time to time as the platform evolves. Facebook...

Dude, Where’s My Video?

Imagine turning on your television and seeing nothing but static on every single channel, no news, no entertainment and no music. That’s pretty much what happened to the Internet version of television in Pakistan almost six months ago; YouTube.   We all used to spend countless hours watching trailers for new movies, music videos and funny cat videos. YouTube was one of the best forms of pure entertainment, but that’s a given. How else have we been affected by the loss of YouTube?   There are over 800 million unique visitors to YouTube each month who watch over 4 billion...

Writing Digital Briefs

The briefing process for any creative agency is probably the most vital aspect to a successful outcome of client and agency expectations. The funny thing is that we’re been marketers for decades yet not every brand manager has the ability to brief their agency is a concise and effective manner. Brief your agency well and we will deliver on all of your expectations, brief us badly and you will be disappointed. It’s like asking someone to get you a fizzy drink and then saying you wanted Coke not Sprite – big difference. If you thought ATL briefs needed to be...

Taking the Agency Digital

When we think about the digital marketing sphere most of us do not picture traditional advertising agencies coming to mind, rather, we would probably think of specialist digital or interactive agencies fitting the mould. That may have been true until recently, but the thinly veiled truth is that more and more advertising agencies are beginning to embrace the digital realm as our clients become more serious about the medium. In the past most digital work was campaign only and a lot of brands didn’t follow the “Always on” philosophy – That has all changed now, everyone wants to be on...