QR Codes: Funny Pixels

What are QR codes? And why are people talking about them? You may or may not have seen these funny little barcode things, either in magazines, on billboards or even on plane or train tickets. But before we can get into what they are and what they do, you need to know where they come from.   QR codes were first created in 1994 by a subsidiary of Toyota, called Denso Wave, to track vehicles during the manufacturing process and are effectively just a different kind of barcode.   Why did we need another kind of barcode you ask?  ...

Breaking through Digital

Over the last two years we’ve heard a lot about “Digital” within the advertising and marketing community. BM’s, ABM’s and BBM’s are all talking about what to do with digital media.   If you look over the online marketing landscape in Pakistan you’ll find many brands who have at least some sort of “presence” – I use the term “presence” very loosely as in most cases that’s truly all it is, just a couple of pages online that haven’t been updated in about three months.   BUT this article is NOT about the problems that exist within digital media or...

Bands and Brands: Do They Need Each Other?

U2 and Apple, The Eagles and Walmart and 50 Cent and Vitamin Water. In today’s music business it is very rare to come across a well-known musical act that is not associated with a brand in some way shape or form.   Pakistan is no different, this side of the world we have seen large endorsement deals being presented to Atif Aslam and Ali Zafar by way of Clear Shampoo and by Mobilink respectively.   The question is, do these bands and brands need each other?   Globally musicians have five main streams of revenue, royalties from record sales (Physical...