Tagged: digital agency

Digital marketing and model rockets

Digital Marketing is Like Launching Model Rockets

When I was nine years old my father bought me a model rocket, complete with solid rocket propellant engines, it was awesome! Building the rocket was pretty straightforward, you read the manual and put things together and hey presto you had a rocket. Launching it was simple as well, you would wire up a little battery operated ignition panel, push the button and away the rocket went; the manual told you how high the rocket would go (Depending on atmospheric conditions). Figuring out where the rocket was going to land, that was another task altogether. You accounted for the angle...

Writing Digital Briefs

The briefing process for any creative agency is probably the most vital aspect to a successful outcome of client and agency expectations. The funny thing is that we’re been marketers for decades yet not every brand manager has the ability to brief their agency is a concise and effective manner. Brief your agency well and we will deliver on all of your expectations, brief us badly and you will be disappointed. It’s like asking someone to get you a fizzy drink and then saying you wanted Coke not Sprite – big difference. If you thought ATL briefs needed to be...

Taking the Agency Digital

When we think about the digital marketing sphere most of us do not picture traditional advertising agencies coming to mind, rather, we would probably think of specialist digital or interactive agencies fitting the mould. That may have been true until recently, but the thinly veiled truth is that more and more advertising agencies are beginning to embrace the digital realm as our clients become more serious about the medium. In the past most digital work was campaign only and a lot of brands didn’t follow the “Always on” philosophy – That has all changed now, everyone wants to be on...

Breaking through Digital

Over the last two years we’ve heard a lot about “Digital” within the advertising and marketing community. BM’s, ABM’s and BBM’s are all talking about what to do with digital media.   If you look over the online marketing landscape in Pakistan you’ll find many brands who have at least some sort of “presence” – I use the term “presence” very loosely as in most cases that’s truly all it is, just a couple of pages online that haven’t been updated in about three months.   BUT this article is NOT about the problems that exist within digital media or...