Tagged: digital operations

Writing Digital Briefs

The briefing process for any creative agency is probably the most vital aspect to a successful outcome of client and agency expectations. The funny thing is that we’re been marketers for decades yet not every brand manager has the ability to brief their agency is a concise and effective manner. Brief your agency well and we will deliver on all of your expectations, brief us badly and you will be disappointed. It’s like asking someone to get you a fizzy drink and then saying you wanted Coke not Sprite – big difference. If you thought ATL briefs needed to be...