Tagged: facebook

The Death of Organic Reach and the Rise of the Newsfeed

Facebook is a big place; it has over a billion users worldwide and out of those billion users 20 million are in Pakistan. Over half of Pakistan’s Internet population uses Facebook, logging in multiple times a day from different devices, and if you’re anything like me you just stay logged in all the time.   None of this is news to marketers, we know this is one of the places we need to be and without question. However “What do we do to market our brands effectively?” is something that changes from time to time as the platform evolves. Facebook...