Tagged: lowe & rauf

Taking the Agency Digital

When we think about the digital marketing sphere most of us do not picture traditional advertising agencies coming to mind, rather, we would probably think of specialist digital or interactive agencies fitting the mould. That may have been true until recently, but the thinly veiled truth is that more and more advertising agencies are beginning to embrace the digital realm as our clients become more serious about the medium. In the past most digital work was campaign only and a lot of brands didn’t follow the “Always on” philosophy – That has all changed now, everyone wants to be on...