Tagged: music

Bands and Brands: Do They Need Each Other?

U2 and Apple, The Eagles and Walmart and 50 Cent and Vitamin Water. In today‚Äôs music business it is very rare to come across a well-known musical act that is not associated with a brand in some way shape or form.   Pakistan is no different, this side of the world we have seen large endorsement deals being presented to Atif Aslam and Ali Zafar by way of Clear Shampoo and by Mobilink respectively.   The question is, do these bands and brands need each other?   Globally musicians have five main streams of revenue, royalties from record sales (Physical...